Role Purpose/ Summary:
Reporting to the VP, Platform Commercialization Leader, the VP, Platform Commercialization Manager role converts the platform’s commercial strategy into practical, prioritized adoption plans that drive penetration, activation, and scaled usage of priority products across clients and industries. Working across Product, Platform, Growth, client-facing, implementation, and marketing teams, this role identifies the best product-to-client matches, develops adoption pathways, and mobilizes the actions needed to move opportunities from interest to implementation and sustained use, with a particular focus on product readiness, implementation feasibility, and adoption sequencing. The strategist brings a market, client, and product lens to prioritization while maintaining a disciplined focus on measurable adoption, implementation feasibility, operational readiness, and cross-functional execution.
The product adoption strategy for assigned platform priorities: which clients and industries to pursue, the use cases and value hypotheses to activate, the barriers that must be addressed, and the cross-functional adoption plan required to achieve penetration and usage goals.
Our Way of Working
We’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. Occasionally you will be required to commute or travel for in person engagement activities such as business or team meetings, training and culture events.
Essential Responsibilities
•Translate the platform commercial strategy into prioritized product-specific adoption plans by client segment, industry, and use case.
•Use ideal client profiles, client data, product readiness, product lifecycles, implementation requirements, and market insights to identify and prioritize high-potential adoption opportunities, including where the product is best positioned to win and where adoption barriers can be realistically addressed.
•Partner with Product teams to understand product capabilities, roadmaps, dependencies, implementation requirements, and differentiators, and use that input to shape where and how the product can win, including tradeoffs, constraints, and readiness considerations.
•Develop clear product value hypotheses that connect capabilities to client needs, industry dynamics, economic value, and end-customer outcomes.
•Map the end-to-end adoption journey, from awareness and qualification through solutioning, implementation, activation, usage, and expansion, and define ownership at each stage.
•Work with client-facing teams to build opportunity pipelines, prepare account-level adoption strategies, and support strategic client conversations.
•Identify recurring adoption barriers, including product gaps, operational friction, unclear ownership, weak proof points, or implementation constraints; recommend and coordinate solutions.
•Create feedback loops that bring client and field insights into platform commercialization decisions and product roadmap discussions, particularly related to product gaps, implementation friction, and adoption barriers.
•Coordinate pilots and scaled adoption programs, including objectives, success criteria, stakeholder roles, and lessons learned.
•Partner with the Marketing Strategist to define the content, proof points, tools, and messaging needed to support each stage of adoption.
•Track product adoption performance, surface risks and opportunities, and recommend adjustments to targeting, sequencing, enablement, or execution, with accountability for adoption outcomes such as penetration, activation, usage, and expansion.
•Facilitate cross-functional working sessions to align Product, Growth, client-facing, implementation, and marketing teams on adoption priorities, decision points, and next steps, and drive clear ownership and follow-through across the adoption plan.
•Bring a client relationship lens to opportunity development by engaging directly in complex client conversations where strategic problem-solving, adoption planning, or solution shaping is required, particularly where adoption readiness, fit, and implementation feasibility must be assessed.
•Perform other duties and/or special projects as assigned.
Qualifications/Requirements
•Bachelor’s degree or OR in lieu of a degree, a high school diploma and 10 years of product strategy, commercialization, product management, client strategy, sales enablement, and growth within the financial services industry.
•7 years of experience in product strategy, commercialization, product management, client strategy, sales enablement, growth, or a related discipline.
•Experience partnering with product, sales/client, marketing, operations, and analytics teams in a matrixed environment.
•Client relationship management, with experience selling complex ideas or programs.
Desired Characteristics
•Location: NYC or Stamford preferred.
•Bachelor’s degree in business, product management, marketing, strategy, or a related field
•Strong analytical, project leadership, facilitation, and communication skills.
•Demonstrated ability to translate product capabilities and market strategy into executable client adoption plans.
•Comfort operating in ambiguity and using data, market signals, and client insights to prioritize where the product can win, including when to accelerate, sequence, or deprioritize opportunities based on readiness and fit.
•Strong understanding of product lifecycles, go-to-market motions, implementation dependencies, adoption metrics, commercialization motions, and how to assess product readiness and adoption feasibility.
•Product strategy or commercialization experience
•Product management or client strategy background
•Strong understanding of product lifecycles and go-to-market motions
•Implementation dependencies and adoption metrics
•Analytical, project leadership, facilitation, and communication skills
•Client relationship management and experience selling complex ideas or programs
•Learning agility and comfort with ambiguity
•Ability to influence across a matrixed organization and drive disciplined execution
•Strong client-facing problem-solving skills
Grade/Level: 12
The salary range for this position is 110,000.00 - 185,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Our Way of Working :
We’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. You will be required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training and culture events.
*Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences.
Eligibility Requirements:
•You must be 18 years or older
•You must have a high school diploma or equivalent
•You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
•You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
•New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We’re proud to have an award-winning culture for all.
Reasonable Accommodation Notice:
•Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
•If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time
Job Family Group:
Marketing