The pay range is $95,000.00 - $171,000.00
Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits .
ROLE LEVEL
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About us
Building brands is in our DNA. Owned brands play an increasingly important role in Target's winning strategy. We build meaningful relationships with our guests through distinctive brands that connect guest understanding, cultural relevance and forward-looking strategy. Across Food & Beverage, this is an opportunity to shape brands that earn a place in guests’ everyday lives and give them compelling reasons to choose Target.
About the job
As Senior Brand Manager, Food & Beverage, you will help define and protect what makes Target’s Food & Beverage owned brands distinctive and relevant. You will develop forward-looking brand strategies grounded in guest understanding, cultural intelligence, category dynamics and marketplace foresight, and recommend how priority brands should evolve to drive long-term growth.
You will serve as a strategic brand partner to Merchandising, Design, Marketing, Creative, Packaging, Insights and other enterprise teams. You will bring independent brand judgment and clear recommendations to pivotal decisions, helping partners align around a consistent brand direction while functional teams retain ownership of their plans and execution. Reporting to the Director of Brand, Frequency, you will contribute to broader portfolio priorities through deep Food & Beverage expertise.
Core responsibilities include:
•Shape a forward-looking portfolio vision and brand strategy. Bring a holistic perspective to the Food & Beverage portfolio, evaluating how brands collectively serve guest needs, strengthen differentiation and position Target for future growth. Identify portfolio opportunities, gaps, and overlap, bringing strategic recommendations on the role of Owned Brands and where national or emerging brands may better meet evolving guest needs. Translate this broader portfolio vision into clear, differentiated strategies and positioning for individual Owned Brands, guiding how they evolve and contribute to the overall business.
•Champion a proactive approach to brand and portfolio evolution. Leverage brand health assessments, audits and portfolio planning to anticipate when brands need attention, identify opportunities for reinvention and inform a multi-year roadmap. Bring forward strategic recommendations that help the business act ahead of changing guest needs and marketplace shifts rather than react to them.
•Stay at the forefront of consumer, cultural and marketplace shifts. Maintain deep expertise in guest behaviors, food culture, category innovation, and competitive dynamics. Connect emerging signals with business opportunities, distinguishing lasting shifts from short-term trends to develop an informed perspective on the future of our brands.
•Translate insights into actionable strategic recommendations. Partner closely with Insights and business teams to interpret consumer research, brand health, marketplace intelligence, and business performance. Synthesize findings into clear implications, strategic opportunities and recommendations that guide brand positioning, differentiation, and growth.
•Guide brand reinvention and future relevance. Identify when and how individual Owned Brands should evolve, expand, reposition, or potentially exit based on changing guest needs, competitive dynamics, and portfolio opportunities. Bring a thoughtful, independent perspective to strategic conversations, helping partners evaluate opportunities and trade-offs while protecting long-term brand relevance and equity.
•Serve as a trusted strategic consultant and cross-functional partner. Support enterprise strategies and initiatives with a brand POV. Build strong relationships across Merchandising, Design, Marketing, Creative, Brand Activation, Packaging, and other enterprise teams. Articulate a compelling brand vision, offering constructive challenges to pivotal decisions and influence alignment around strategies that strengthen brand equity. Provide the strategic clarity and direction that enables functional partners to translate brand vision into action.
Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
This role is performed on-site 4 days per week from our Downtown MN HQ campus and is not eligible for remote.
About you:
•Four-year degree or equivalent experience.
•6 years of professional experience in brand management, brand strategy or related fields; Food & Beverage, CPG and/or retail experience strongly preferred.
•Demonstrated ability to develop differentiated brand positioning and translate guest and market understanding into actionable strategic recommendations.
•Ability to assess consumer research, brand health and business performance with independent judgment to develop a forward-looking perspective.
•Proven success influencing cross-functional partners in a complex, matrixed organization without direct authority.
•Ability to distill ambiguity and complexity into clear points of view, compelling presentations and constructive recommendations.
•Strong communication, collaboration, problem-solving and business judgment; comfortable navigating change and evolving priorities.
Benefits Eligibility
Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_E
Americans with Disabilities Act (ADA)
In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please submit your request at target.com/targethr/hr-request . Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.
Application deadline is : 11/22/2026