Senior Product Marketing Manager, Flight Operations
Company:
The Boeing Company
At Boeing Digital Services, we help airlines turn aircraft intelligence into decisions that improve efficiency, performance, and operational outcomes.
Our Flight Operations portfolio helps airlines optimize flight performance, reduce fuel consumption, streamline pilot workflows, and improve operational efficiency.
We are seeking an experienced Senior Product Marketing Manager to lead marketing for Boeing Digital Services' Flight Operations portfolio in Seattle, WA or Englewood, CO. This role requires direct experience in commercial airline Flight Operations, deep B2B technology product marketing expertise, and a demonstrated ability to translate complex solutions into compelling customer value.
This is a hands-on role that combines strategy with execution. You will develop product positioning and go-to-market strategies, create customer-facing content, execute marketing campaigns, enable sales teams, and confidently represent our solutions with customers and industry audiences. You will partner closely with product management, sales, and marketing teams to drive customer engagement, pipeline, and business growth.
Why This Role
You will help shape how airlines understand and adopt technologies that improve flight performance and operational efficiency. Working across Boeing Digital Services' Flight Operations portfolio, you will combine aviation industry knowledge, strategic product marketing expertise, and hands-on execution to bring innovations to market, engage airline customers, enable sales teams, and drive measurable business growth.
Position Responsibilities:
Product Positioning and Messaging
•Serve as the primary product marketing expert for the Flight Operations portfolio, developing a deep understanding of product capabilities, customer workflows, competitive differentiation, and commercial priorities
•Develop and evolve product positioning, messaging, value propositions, and messaging source documents
•Translate complex aviation technologies into clear, compelling customer benefits and business outcomes for pilots, flight operations leaders, performance engineers, and airline executives
•Ensure consistent messaging across sales materials, campaigns, digital channels, events, and customer communications
Go-to-Market Strategy and Product Launches
•Lead go-to-market planning and execution for new products, capabilities, features, and major releases
•Develop launch strategies, messaging, content, sales enablement, and customer communications aligned with business objectives and revenue goals
•Coordinate cross-functional launch activities across product management, sales, demand generation, communications, and events teams
•Measure launch effectiveness through customer engagement, adoption, pipeline, and business impact
Content Creation and Marketing Execution
•Personally develop high-quality product marketing content, including PowerPoint presentations, product sheets, solution briefs, website content, customer stories, videos, and launch materials
•Create compelling product narratives, demonstrations, and customer-facing materials that communicate product capabilities, differentiation, and business value
•Develop and execute product marketing programs, including email campaigns, nurture programs, webinars, and digital marketing initiatives
•Partner with creative, digital, and demand generation teams while maintaining ownership of product messaging, content quality, and execution
Demand Generation and Sales Enablement
•Partner with demand generation and sales teams to develop integrated campaigns and account-based marketing programs that generate customer engagement, leads, and pipeline
•Create campaign messaging, email content, promotional assets, and supporting materials for priority audiences and target accounts
•Develop sales presentations, product overviews, competitive battlecards, demo narratives, and objection-handling guides
•Train and enable sales teams to confidently communicate product value, capabilities, and competitive differentiation
•Participate in customer meetings and sales engagements to support opportunities and help articulate product value
Market, Customer, and Competitive Insights
•Maintain a strong understanding of commercial aviation, airline flight operations, customer needs, buying behavior, and competitive dynamics
•Analyze market opportunities, competitive positioning, customer needs, and buying behavior to identify growth opportunities and inform marketing and business decisions
•Evaluate product-market fit, market sizing, customer segmentation, ideal customer profiles, buyer personas, and target account opportunities
•Translate customer feedback, market trends, and competitive intelligence into actionable recommendations for product management, sales, and marketing teams
Customer Engagement and Product Evangelism
•Lead and present product-focused webcasts, webinars, customer briefings, and virtual events
•Confidently represent the Flight Operations portfolio at industry conferences, trade shows, customer meetings, executive briefings, and speaking engagements
•Develop and deliver product presentations, demonstrations, event content, and thought leadership that communicate product value and differentiation
•Create customer success stories, case studies, testimonials, and reference materials that demonstrate measurable business outcomes
•Actively engage with customers and prospects at industry events, trade show booths, and sales meetings to support awareness, engagement, and pipeline development
What Success Looks Like
•Customers clearly understand the value, differentiation, and operational outcomes delivered by Boeing Digital Services' Flight Operations portfolio
•Product launches and marketing campaigns are successfully executed with compelling messaging, high-quality content, and measurable customer engagement and pipeline impact
•Sales teams are equipped with effective presentations, product knowledge, competitive insights, and enablement materials that support revenue growth
•Webcasts, customer presentations, industry events, and thought leadership strengthen market presence, customer engagement, and demand generation
•Market and customer insights improve targeting, product-market fit, competitive positioning, and go-to-market effectiveness
Basic Qualifications (Required Skills/Experience):
•8 years of experience in product marketing or solution marketing, with substantial hands-on experience marketing B2B technology or software solutions
•5 years experience in commercial airline Flight Operations
•5 years experience developing product positioning, messaging, value propositions, go-to-market strategies, and product launches
•5 years experience developing and executing integrated marketing and demand generation campaigns that support customer engagement, pipeline, and revenue goals
Preferred Qualifications (Desired Skills/Experience):
•Ability to independently develop and execute product marketing deliverables, including PowerPoint presentations, product collateral, sales enablement, email campaigns, webinars, and launch programs, with examples of completed work and measurable results
•Ability to quickly learn complex technologies and translate technical concepts into simple, compelling messaging that communicates customer value without relying on jargon
•Experience marketing airline flight performance, flight optimization, electronic flight bag, flight planning, or operational efficiency solutions
•Experience with aviation software providers, aircraft manufacturers, airlines, or aviation technology companies
•Experience evaluating product-market fit, market opportunities, customer segmentation, and target account strategies
•Experience supporting account-based marketing programs and enterprise sales campaigns
•Familiarity with Salesforce, marketing automation platforms, account-based marketing tools, and marketing analytics
•Experience presenting at aviation industry conferences, trade shows, and customer events
•Strong analytical skills and experience translating customer, market, and competitive insights into actionable marketing recommendations
•MBA or advanced business, aviation, or technical degree
Conflict of Interest:
Successful candidates for this job must satisfy the Company's Conflict of Interest (COI) assessment process.
Drug Free Workplace:
Boeing is a Drug Free Workplace where post offer applicants and employees are subject to testing for marijuana, cocaine, opioids, amphetamines, PCP, and alcohol when criteria is met as outlined in our policies.
Pay & Benefits:
At Boeing, we strive to deliver a Total Rewards package that will attract, engage, and retain the top talent. Elements of the Total Rewards package include competitive base pay and variable compensation opportunities.
The Boeing Company also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health insurance, flexible spending accounts, health savings accounts, retirement savings plans, life and disability insurance programs, and a number of programs that provide for both paid and unpaid time away from work.
The specific programs and options available to any given employee may vary depending on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.
Pay is based upon candidate experience and qualifications, as well as market and business considerations.
Summary pay range: $173,400 - $234,600
Language Requirements:
Not Applicable
Education:
Not Applicable
Relocation:
Relocation assistance is not a negotiable benefit for this position.
Export Control Requirement:
This position must meet U.S. export control compliance requirements. To meet U.S. export control compliance requirements, a “U.S. Person” as defined by 22 C.F.R. §120.62 is required. “U.S. Person” includes U.S. Citizen, U.S. National, lawful permanent resident, refugee, or asylee.
Safety Sensitive:
This is not a Safety Sensitive Position.
Security Clearance:
This position does not require a Security Clearance.
Visa Sponsorship:
Employer will not sponsor applicants for employment visa status.
Contingent Upon Award Program
This position is not contingent upon program award
Shift:
Shift 1 (United States of America)
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