Senior Manager, Integrated MarComms, France & Benelux

Paris, France
Full-time
Posted Nov 12, 2026

Job description

Key Responsibilities

1. Creator & Influencer Ecosystem Engagement

•Build and nurture a diverse network of community voices: creators, influencers, podcast hosts, cultural commentators and community leaders.

•Develop collaborations rooted in a strong audience insight and shared creative idea, giving partners a meaningful role beyond content distribution.

•Work closely with social, influence and brand partnership teams to connect local opportunities with broader brand priorities.

•Create opportunities for audiences to participate and share their own stories, turning campaigns into conversations that extend beyond launch.

2. Social-First Integrated MarComms Strategy

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Translate market priorities into integrated MarComms plans for France & Benelux, in close partnership with the market lead, marketing manager and EMEA teams.

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Develop compelling creative ideas with the potential to travel across paid, owned and earned channels, giving each channel a clear role in building relevance, consideration and action.

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Build strategies around how Gen Z discovers, shares and participates in culture, across various formats, creators, podcasts, digital communities and emerging platforms.

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Help raise the creative and strategic standard of Tinder’s organic social channels, building distinctive formats and stories that audiences want to be part of.

3. Creating Cultural Narratives for Gen Z

•Turn audience insights, cultural tensions and dating behaviours into locally relevant narratives that strengthen Tinder’s role in modern dating, particularly among young women.

•Make product innovation meaningful through human stories and creative experiences that show how Tinder helps people meet, connect and create a spark.

•Broaden the representation of dating success to reflect the connections, experiences and stories Gen Z values, building a more positive and credible perception of Tinder.

•Anticipate cultural moments and emerging conversations, using data, cultural understanding and creative judgment to identify where the brand can make a meaningful contribution.

•Own a quarterly and annual activation calendar, balancing planned campaigns with timely opportunities, and contribute local insights and ideas to EMEA initiatives.

4. Earned Impact & Measurement

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Connect MarComms activity to clear objectives, supporting registrations and reactivations as contributions to the overarching goal of MAU growth.

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Own measurement of earned and social impact, including share of conversation, message uptake, sentiment and meaningful engagement, moving beyond coverage volume and impressions.

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Partner with Insights and Analytics to assess contributions to brand consideration, trust, relevance and perceptions of the dating experiences Tinder enables.

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Use results to sharpen creative choices, improve distribution and recommend where to scale, adapt or stop activity.

5. End-to-End Campaign & Agency Management

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Own campaigns from brief to launch to wrap-up in France & Benelux, making sure paid, owned and earned moments work as one story.

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Brief, steer and hold agency partners to the bar on creative quality, timelines and budgets, so their work feeds the integrated plan.

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Keep workflows with EMEA and Global teams clear, so local executions stay on brand and on time.

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Coordinate crisis and issue management with Comms leadership, anticipating sensitive topics and keeping responses fast, aligned and on brand.