Job Description Summary:
The Frontline Portfolio Senior Manager is primary responsible for driving vertical integration of projects through transformation of brand strategies/campaigns to actionable and measurable activation plans on both consumer and shopper fronts partnering with IMX, C&CL, Franchise Leadership and bottling partners’ teams. You will be part of a team of other Frontline Portfolio Managers in the CCAR region.
Function Related Activities/Key Responsibilities:
•Assume project leader role on the projects that s/he is leading facilitating collective genius and collaboration among Category Teams, IMX Team, C&Cl, Franchise Leadership, Finance, Technical, PAC, Legal and relevant bottling partner’s team.
•Develop the idea, drive the system wide alignment (Idea, execution, KBIs, budget) and oversee the execution of national/regional/channel/account specific promotions that will amplify the brand ideas/programs/innovations aligned to be deployed the market.
•As the owner of the projects own DME (Direct Marketing Expenditure) management and due diligence related with the projects s/he is leading.
•Bring a holistic understanding-based brand analytics in the specific projects as well as on the overall brand progression that would feed into risks/opportunities of the brands/business/region/channels as well as project specific AARs.
•Be the owner of local insights both brand/projects based as well as overall consumer psyche and feed them to rest of the system for effective strategy articulation and activation planning
•Provide input to localization and real-time amplification of IMX campaigns within the region and/or participate in agile development of market-level IMC campaigns
•Manage brand activation at the field level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlers
Education Requirements:
•Relevant degree in Marketing
Related Work Experience:
•Marketing activation and leadership experience
•Business, commercial and financial acumen
•Experience working with The Coca-Cola Company external partners (bottlers and customers)
•Experience working in cross-functional and cross-geographical teams is preferred
Functional Skills:
•Manage key brand projects with cross functional teams
•Track, measure & provide actions to improve value share & business performance
•Provide local market insights that feed into annual plans (consumer, shopper, category)
Skills:
Location(s):
Kazakhstan
City/Cities:
Almaty
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
November 26, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130 years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.