Senior Manager, Digital Design, Visa.com

About Us

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description

Role Summary:

Lead the Visa.com design system, visual design governance and design direction across B2B, B2C and global experiences. Own and evolve the Visa.com Figma toolkit, ensure consistent application of Visa brand and VIS principles, and apply systems thinking to the design of new pages, patterns and components. Partner closely with UX, technology and business teams to translate experience requirements into scalable, accessible and high-quality designs, while directing contractors and agencies in their execution.

Key responsibilities:

Design strategy and experience direction

· Translate Visa.com, B2B and B2C experience priorities into clear visual and interaction design direction, scalable patterns and actionable creative briefs.

· Develop page, module and journey designs for priority initiatives, balancing user needs, business outcomes, brand expression, accessibility, responsiveness and platform feasibility.

· Use research, analytics, testing and performance insights to evolve designs and improve engagement, completion, conversion and satisfaction.

Design governance and systems

· Own and evolve the Visa.com Figma toolkit and its supporting design standards, ensuring components, patterns, templates, responsive behaviors and documentation remain current, scalable and aligned with the production experience.

· Establish and enforce design governance, including design-review criteria, component usage, accessibility, handoff expectations and quality assurance.

· Apply systems thinking to new design needs, evaluating whether requirements should be addressed through existing components, extensions to existing patterns, or new reusable components and experiences.

· Define the design direction, requirements, variants, behaviors and intended use of new components and patterns in partnership with UX and technology.

Brand and visual design governance

· Serve as the Visa.com design authority for translating and applying Visa Visual Identity System (VIS) and Brand principles across page design, components, typography, color, iconography, imagery and interaction patterns.

· Work closely with global brand teams to interpret and execute Visa brand standards for digital experiences, escalating gaps and resolving implementation questions.

· Establish image-quality standards and governance across Visa.com, including art direction, sourcing, selection, cropping, optimization, accessibility and consistency.

Agency and contractor leadership

· Manage design agencies and one to two design contractors, including work intake, assignments, briefing, prioritization, reviews, feedback, capacity and delivery tracking.

· Ensure partner work meets Visa.com design-system, brand, accessibility, quality and technical requirements before handoff.

· Create clear scopes, acceptance criteria and review checkpoints that minimize rework and improve predictability.

Global partnership and execution

· Work with B2B, B2C, product, brand, regional digital leads and global teams to design experiences that scale across markets while supporting appropriate local flexibility.

· Provide design consultation and governance for global rollouts, campaigns, page modernization and high-priority launches.

· Represent design requirements and decisions in cross-functional roadmap, prioritization and governance forums.

Success measures and FY27 contribution

· Foundational VIS elements and approved design standards are consistently applied across priority Visa.com experiences and global rollouts.

· Priority B2B and B2C journeys use scalable, user-centered designs that contribute to stronger engagement, completion, conversion and high-value actions.

· Design governance and reusable patterns support faster delivery and contribute to reducing publishing time from 15 days to 5 days or less for at least 50% of new pages and updates.

· The Visa.com Figma toolkit accurately reflects approved production components, patterns and standards, with clear documentation and appropriate variants, states and responsive behaviors.

· New experiences use existing approved components and patterns by default, with new components introduced only where a documented user, business or functional need cannot be met by the existing system.

· VIS and Visa brand principles are applied consistently across new Visa.com designs and global adaptations, with material deviations identified and resolved before implementation.

· Agency and contractor work is well prioritized, on time, within scope and consistently meets Visa.com quality and brand standards

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Qualifications

Basic Qualifications:

Preferred Qualifications:

Information for US Applicants

For roles located in the US, the estimated salary range for this position is $154,000.00 to $ 247,000.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

Work Hours

Varies upon the needs of the department.

Travel Requirements

This position requires travel 5-10% of the time.

Mental/Physical Requirements

This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer

Qualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law, including the requirements of Article 49 of the San Francisco Police Code.