Product Manager – CRM & Marketing Data

Company :

Highmark Inc.

Job Description :

JOB SUMMARY

This role requires demonstrated experience leveraging customer, CRM, marketing, engagement, and communication data within a Customer Data Platform (CDP) and CRM ecosystem to enable personalized customer experiences, support outbound marketing, and improve the effectiveness of customer engagement across channels. The ideal candidate will possess strong data product management expertise, including the ability to define and deliver trusted, reusable data products and capabilities that enable CRM and marketing use cases, while ensuring data quality, governance, privacy, and regulatory compliance. The role requires an understanding of how customer data is unified, governed, segmented, and activated through a CDP to support downstream CRM, marketing, sales, and service experiences. A core component of this role also includes the ability to translate CRM and marketing needs into scalable data capabilities, identify and sequence innovative data products, develop strategic roadmaps aligned to customer engagement objectives, and evaluate data quality, accuracy, accessibility, timeliness, and availability requirements to maximize business value and enterprise adoption.

ESSENTIAL RESPONSIBILITIES

EDUCATION

Required

Preferred

EXPERIENCE

Required

To Include:

Preferred

LICENSES or CERTIFICATIONS

Required

Preferred

SKILLS

Language (Other than English):

None

Travel Requirement:

0% - 25%

PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS

Position Type

Office-based

Teaches / trains others regularly

Frequently

Travel regularly from the office to various work sites or from site-to-site

Occasionally

Works primarily out-of-the office selling products/services (sales employees)

Never

Physical work site required

Yes

Lifting: up to 10 pounds

Constantly

Lifting: 10 to 25 pounds

Rarely

Lifting: 25 to 50 pounds

Never

Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.

Compliance Requirement : This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.

As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times.  In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy.

Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.

Pay Range Minimum:

$86,400.00

Pay Range Maximum:

$138,600.00

Base pay is determined by a variety of factors including a candidate’s qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations.  The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.

California Consumer Privacy Act Employees, Contractors, and Applicants Notice