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๐ฆ๐ฎ๐น๐ฎ๐ฟ๐ ๐ฟ๐ฎ๐ป๐ด๐ฒ: ๐ฅ๐ ๐ฑ๐ฑ๐ฌ๐ฌ๐ฌ๐ฌ - ๐ฅ๐ ๐ฒ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ (๐ถ๐ฒ ๐๐ก๐ฅ ๐ฑ.๐ฑ-๐ฒ๐ฌ ๐๐ฃ๐)
Experience: 5+ yrs
Location: United States, REMOTE(UNITED STATES), USA
Job Type: Full-time
We are looking for a hands-on Performance Marketing Lead to own paid customer acquisition, campaign optimization, experimentation, and performance analytics across multiple digital advertising channels.
This is an execution-focused role for a highly analytical marketer who enjoys working directly in campaigns, testing new strategies, analyzing performance data, and turning insights into measurable business results. You will manage substantial advertising budgets, improve acquisition efficiency, and work closely with Creative, Product, Engineering, Analytics, and leadership teams.
The ideal candidate combines a scientific approach to marketing experimentation with strong execution discipline . You should be comfortable forming hypotheses, running structured tests, measuring outcomes, documenting learnings, and quickly applying successful strategies to improve growth.
Requirements
Key Responsibilities
Paid Media Execution & Optimization
โขBuild, launch, manage, and optimize campaigns across Google Ads, Microsoft Ads, YouTube, TikTok, Meta, and other relevant platforms .
โขManage Google Ads campaigns across Search, Display, Shopping, and Performance Max .
โขMonitor campaign performance daily, including CTR, conversion rate, CPC, CAC, ROAS, and cost per registration .
โขManage advertising budgets to maximize ROI by scaling high-performing campaigns and optimizing or pausing underperforming campaigns.
โขContinuously refine audience targeting, keywords, bidding strategies, campaign structures, and messaging based on performance data.
โขProvide clear weekly performance reports with actionable insights and recommendations.
Experimentation & Growth
โขDesign and execute structured marketing experiments across targeting, keywords, bidding, creative, landing pages, offers, and campaign strategies.
โขDocument experiment hypotheses, methodology, results, learnings, and measurable business impact.
โขConduct regular performance reviews to identify winning strategies and define future testing priorities.
โขScale successful experiments into ongoing campaigns while systematically eliminating underperforming approaches.
โขMaintain a continuous testing and optimization roadmap focused on improving acquisition efficiency and revenue.
Creative Performance & Collaboration
โขAnalyze advertising performance at the creative and asset level to identify winning concepts and detect creative fatigue.
โขProvide data-driven feedback to creative teams on messaging, hooks, offers, formats, and concepts that are driving results.
โขPartner with creative strategists to continuously develop and test new advertising assets.
โขCollaborate with Product and Design teams on landing page optimization and A/B testing .
Funnel Optimization & Cross-Functional Execution
โขAnalyze the complete customer acquisition funnel, from ad click and landing page engagement through registration and paid conversion .
โขIdentify conversion drop-offs and recommend improvements across the customer journey.
โขWork with Engineering teams to improve registration flows, tracking, attribution, and conversion performance.
โขShare actionable funnel insights with Product, Engineering, Sales, and other relevant teams.
โขCollaborate cross-functionally to solve growth challenges and improve overall customer acquisition efficiency.
Analytics, Tracking & Reporting
โขSet up and maintain accurate marketing tracking using Google Analytics 4, Google Tag Manager, and native advertising platform reporting .
โขMonitor key performance indicators including impressions, clicks, conversions, CTR, CPC, CAC, ROAS, and cost per registration.
โขEnsure data accuracy and integrity across advertising and analytics platforms.
โขTroubleshoot tracking, attribution, and measurement issues.
โขPrepare detailed weekly reports covering revenue, channel performance, ROAS, CAC trends, conversion metrics, and optimization opportunities .
โขPresent data-backed recommendations clearly to leadership and cross-functional stakeholders.
What Makes You a Great Fit
โข5+ years of experience managing paid digital advertising campaigns at scale.
โขProven track record of delivering measurable business outcomes through paid acquisition, including revenue growth, CAC reduction, ROAS improvement, and conversion growth .
โขStrong hands-on expertise with Google Ads , including Search, Display, Shopping, and Performance Max.
โขExperience managing campaigns on at least one additional platform such as Microsoft Ads, TikTok, YouTube, or Meta .
โขStrong understanding of paid media strategy, audience targeting, bidding, keyword optimization, budget management, and campaign structures.
โขHands-on experience setting up and maintaining tracking through Google Analytics 4 and Google Tag Manager .
โขProven experience with A/B testing, structured experimentation, landing page optimization, and funnel analysis .
โขStrong analytical and quantitative abilities, with a habit of making decisions based on evidence rather than assumptions.
โขExcellent ability to translate complex marketing data into clear business insights and actionable recommendations.
โขHighly organized and meticulous about documentation, measurement, timelines, and processes .
โขComfortable working independently in a remote environment with minimal supervision.
โขStrong ownership mindset and accountability for measurable outcomes.
โขNaturally curious, adaptable, and eager to learn from both successful and unsuccessful experiments.
โขExcellent written and verbal communication skills with the ability to collaborate effectively with technical and non-technical stakeholders.
โขThrives in a fast-paced environment where testing, optimization, learning, and continuous improvement are essential to success.