๐ง๐ต๐ถ๐ ๐ฟ๐ผ๐น๐ฒ ๐ถ๐ ๐ณ๐ผ๐ฟ ๐ผ๐ป๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐ช๐ฒ๐ฒ๐ธ๐ฑ๐ฎ๐'๐ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐
๐ฆ๐ฎ๐น๐ฎ๐ฟ๐ ๐ฟ๐ฎ๐ป๐ด๐ฒ: ๐ฅ๐ ๐ฏ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ - ๐ฅ๐ ๐ญ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ (๐ถ๐ฒ ๐๐ก๐ฅ ๐ฏ-๐ญ๐ฌ ๐๐ฃ๐)
Experience: 3+ yrs
Location: Chennai, Tamil Nadu, India, Bengaluru
Job Type: Full-time
We are looking for a data-driven and results-oriented Performance Marketing Manager to lead digital acquisition, campaign optimisation, and revenue growth across e-commerce channels. The role combines performance marketing, data analytics, e-commerce ROAS, creative strategy, and marketing technology to build scalable customer acquisition programs.
The ideal candidate will be comfortable working across paid media, analytics, creative, and e-commerce operations, using data to make informed decisions and improve campaign efficiency. You will play a key role in driving profitable growth through structured experimentation, performance optimisation, and strong collaboration across marketing and creative teams.
Requirements
Key Responsibilities
โขDevelop and execute performance marketing strategies focused on customer acquisition, revenue growth, and profitability.
โขPlan, launch, monitor, and optimise paid digital campaigns across relevant platforms.
โขTrack and improve e-commerce ROAS , CAC, conversion rates, revenue, AOV, and other key performance metrics.
โขAnalyse campaign, customer, product, and website data to identify performance trends and growth opportunities.
โขBuild dashboards, reports, and performance analyses to communicate campaign results and actionable insights.
โขUse GA4 to analyse customer journeys, traffic sources, conversions, engagement, and e-commerce performance.
โขImplement and maintain accurate marketing and conversion tracking through Google Tag Manager .
โขWork with Shopify to analyse store performance, conversion funnels, product performance, and customer behaviour.
โขIdentify tracking gaps and coordinate with technical teams to improve data accuracy and attribution.
โขDevelop a strong creative strategy based on performance data, customer insights, audience behaviour, and campaign results.
โขCollaborate with designers, content teams, and creative partners to develop high-performing ad concepts, formats, and messaging.
โขConduct structured A/B testing across creatives, audiences, landing pages, offers, and campaign strategies.
โขMonitor campaign performance regularly and proactively identify underperforming areas.
โขOptimise budgets, targeting, bidding, creatives, and campaign structures to improve efficiency.
โขTranslate analytics into clear recommendations for marketing and business stakeholders.
โขCollaborate with e-commerce, creative, product, and technology teams to improve the overall customer acquisition funnel.
โขStay updated on changes in digital advertising platforms, analytics tools, attribution practices, and e-commerce trends.
โขContinuously experiment with new growth opportunities, channels, creative approaches, and optimisation techniques.
What Makes You a Great Fit
โข3+ years of experience in performance marketing, digital marketing, e-commerce growth, or a related role.
โขStrong hands-on experience with Data Analytics and performance marketing .
โขProven ability to manage and optimise e-commerce ROAS and performance metrics.
โขStrong understanding of customer acquisition, conversion funnels, CAC, LTV, AOV, and revenue optimisation .
โขHands-on experience with Shopify and e-commerce analytics.
โขStrong working knowledge of GA4 and Google Tag Manager , including conversion and event tracking.
โขStrong analytical skills with the ability to interpret campaign and customer data and convert insights into actions.
โขExperience developing performance-focused Creative Strategy and collaborating with creative teams.
โขPractical experience with A/B testing, experimentation, campaign optimisation, and performance reporting.
โขStrong understanding of paid media platforms and digital acquisition strategies.
โขExcellent Excel/Google Sheets skills and comfort working with large datasets and performance reports.
โขStrong communication and stakeholder-management skills.
โขHighly detail-oriented, commercially aware, and focused on measurable outcomes.
โขProactive, curious, and comfortable working in a fast-paced, performance-driven environment.