๐ง๐ต๐ถ๐ ๐ฟ๐ผ๐น๐ฒ ๐ถ๐ ๐ณ๐ผ๐ฟ ๐ผ๐ป๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐ช๐ฒ๐ฒ๐ธ๐ฑ๐ฎ๐'๐ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐
๐ฆ๐ฎ๐น๐ฎ๐ฟ๐ ๐ฟ๐ฎ๐ป๐ด๐ฒ: ๐ฅ๐ ๐ฏ๐ฑ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ - ๐ฅ๐ ๐ฐ๐ฑ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ (๐ถ๐ฒ ๐๐ก๐ฅ ๐ฏ๐ฑ-๐ฐ๐ฑ ๐๐ฃ๐)
Experience: 5+ yrs
Location: Remote (India)
As a Head of Retention Marketing, you will lead the strategy and execution of all customer retention initiatives across email, SMS, and web channels, ensuring a seamless and personalized journey from acquisition to loyalty. You will harness advanced marketing automation tools such as Klaviyo and Shopify, coupled with cuttingโedge AI workflows, to drive measurable increases in customer lifetime value and retention metrics. Collaborating with crossโfunctional teams, you will design and refine brand voice training, segmentation, and lifecycle marketing programs that resonate with diverse audience segments. Your leadership will empower a highโperforming team to analyze performance data, iterate quickly, and deliver loyalty programs that keep customers engaged and brand advocates. You will be a strategic partner to senior leadership, translating data insights into actionable campaigns that scale across a fastโgrowing eโcommerce ecosystem.
Requirements
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โขDevelop and execute comprehensive retention marketing strategies across email, SMS, and push notification channels.
โขLead the design, implementation, and optimization of Klaviyo and Shopify marketing automation workflows, integrating AI-driven personalization.
โขOversee segmentation strategies to create dynamic, highโvalue customer segments and tailor messaging for each lifecycle stage.
โขManage a highโperforming retention marketing team, including recruitment, training, and mentorship in brand voice and campaign best practices.
โขAnalyze performance metrics (AOV, CLV, churn, engagement) to refine campaigns and demonstrate ROI to executive stakeholders.
โขDrive the creation and evolution of loyalty and referral programs that incentivize repeat purchases and customer advocacy.
โขCollaborate with product, design, and data science teams to align retention initiatives with product launches and site enhancements.
โขEnsure data hygiene, GDPR compliance, and best practices for consent management across all retention touchpoints.
โขConduct regular competitive analysis and stay current on trends in email, SMS, and multichannel retention tactics.
โขOwn the reporting stack and dashboards to provide actionable insights to the broader marketing organization.
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โข5+ years of progressive experience in retention marketing within a highโgrowth eโcommerce or SaaS environment.
โขDeep expertise in Klaviyo, Shopify, and other marketing automation platforms with proven results in increasing CLV and reducing churn.
โขStrong background in AI workflows, predictive analytics, and dataโdriven personalization at scale.
โขDemonstrated ability to lead, scale, and coach crossโfunctional teams with a collaborative, growthโoriented mindset.
โขExcellent analytical skills, with a track record of translating metrics into tangible business outcomes.
โขProven experience designing and launching successful loyalty and referral programs.
โขSolid understanding of email and SMS compliance, GDPR, and best practices in data security.
โขStrong communication skills, capable of articulating complex strategies to executive leadership and technical teams alike.
โขProactive, selfโmotivated, and thrives in a fastโpaced, remote work environment across time zones.
โขPassion for continuous learning, staying on top of emerging trends in retention marketing and technology.