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Experience: 8+ yrs
Location: Mumbai, Maharashtra, India
Job Type: Full-time
We are looking for a dynamic and results-driven Head of Marketing/ Chief Marketing Officer to lead and scale our marketing function. This role requires a strategic marketing leader with deep experience in B2B enterprise marketing within the CRM, ERP, MarTech, or CPaaS ecosystem. The ideal candidate will be an all-round marketer with expertise across event marketing, product marketing, and performance marketing, capable of driving brand growth, demand generation, market positioning, and revenue impact.
Requirements
Key Responsibilities
1. Marketing Strategy & Leadership
โขDevelop and execute the overall marketing strategy aligned with business growth objectives.
โขBuild, mentor, and lead a high-performing marketing team across multiple functions.
โขCollaborate closely with Sales, Product, Customer Success, and Leadership teams to drive business outcomes.
โขEstablish and track marketing KPIs, ensuring measurable contribution to pipeline and revenue growth.
2. Event Marketing
โขOwn and execute the companyโs event marketing strategy, including industry conferences, trade shows, webinars, customer events, partner events, and executive roundtables.
โขDrive brand awareness, lead generation, and customer engagement through impactful event programs.
โขMeasure event effectiveness and optimize ROI through data-driven insights.
โขBuild relationships with industry associations, partners, and event organizers.
3. Product Marketing
โขDefine product positioning, messaging, and value propositions for enterprise customers.
โขLead go-to-market strategies for product launches, feature releases, and new market initiatives.
โขConduct market research, competitive analysis, and customer insights to strengthen product positioning.
โขEnable sales teams with compelling collateral, presentations, case studies, and sales tools.
4. Performance Marketing
โขPlan, execute, and optimize digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant channels.
โขDrive demand generation, lead acquisition, and conversion optimization initiatives.
โขManage marketing budgets effectively to maximize ROI and campaign performance.
โขUtilize analytics and marketing automation tools to improve campaign effectiveness and customer acquisition.
5. Brand & Enterprise Marketing
โขStrengthen brand visibility and market presence within target enterprise segments.
โขDevelop integrated marketing campaigns that support business growth and market expansion.
โขCreate thought leadership initiatives to establish the company as an industry leader.
Required Qualifications
โขMBA from a reputed business school (strongly preferred) .
โขB.Tech or equivalent technical degree (preferred) .
โข8+ years of progressive marketing experience with a strong career growth trajectory.
โขProven experience leading and managing marketing teams.
โขExperience working with enterprise customers in B2B environments .
โขPrior experience in CRM, ERP, MarTech, CPaaS, SaaS, or enterprise technology companies.
โขExcellent verbal and written communication, presentation, and stakeholder management skills.
โขStrong analytical mindset with the ability to translate marketing efforts into measurable business outcomes.
Preferred Candidate Profile
โขDemonstrates a clear track record of business impact and value creation across previous organizations.
โขHas successfully built and scaled marketing functions in high-growth technology companies.
โขPossesses strong leadership presence and executive-level communication skills.
โขCombines strategic thinking with hands-on execution capabilities.
โขComfortable working in fast-paced, growth-oriented environments.
Must-have skills
Multi-channel Marketing, B2B Marketing, Demand Generation