๐ง๐ต๐ถ๐ ๐ฟ๐ผ๐น๐ฒ ๐ถ๐ ๐ณ๐ผ๐ฟ ๐ผ๐ป๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐ช๐ฒ๐ฒ๐ธ๐ฑ๐ฎ๐'๐ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐
๐ฆ๐ฎ๐น๐ฎ๐ฟ๐ ๐ฟ๐ฎ๐ป๐ด๐ฒ: ๐ฅ๐ ๐ฐ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ - ๐ฅ๐ ๐ฑ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ (๐ถ๐ฒ ๐๐ก๐ฅ ๐ฐ๐ฌ-๐ฑ๐ฌ ๐๐ฃ๐)
Experience: 8+ yrs
Location: Mumbai, Maharashtra, India, India
Job Type: Full-time
We are looking for a strategic, data-driven, and hands-on Head of Performance Marketing & User Acquisition to lead paid growth, scale user acquisition, and drive measurable business outcomes in the gaming industry. The ideal candidate will have a proven track record of scaling performance marketing budgets significantly, building structured creative-testing systems, and optimising campaigns across multiple advertising platforms.
This role combines performance strategy, analytical decision-making, creative experimentation, team leadership, and AI-driven marketing innovation. You will be responsible for building scalable acquisition engines that improve user growth, retention, and return on marketing investment.
Requirements
Key Responsibilities
โขOwn the end-to-end performance marketing and user acquisition strategy , including campaign architecture, channel selection, audience targeting, bidding, and optimisation.
โขLead paid acquisition across Meta Ads, Google Ads , and other relevant platforms, including gaming-specific networks and affiliate channels.
โขDevelop and execute strategies to scale acquisition budgets substantially while maintaining sustainable CPI, ROAS, retention, and user-quality benchmarks.
โขBuild structured creative-testing frameworks covering concept development, hooks, formats, messaging, audience variations, and clear kill-or-scale criteria.
โขAnalyse campaign performance, user cohorts, retention trends, conversion rates, and return on ad spend to guide growth decisions.
โขOwn marketing budget allocation, channel mix, cost economics, and performance forecasting to maximise return on investment.
โขEstablish a measurement philosophy and integrated growth roadmap across performance marketing, social media, community, and related functions.
โขPartner with Product teams to align marketing campaigns with game launches, new modes, feature releases, updates, and patches.
โขLead, mentor, and develop direct reports across Performance & Growth Marketing and Marketing Operations, setting priorities and resolving execution trade-offs.
โขOversee day-to-day execution across ASO and content marketing , ensuring alignment with acquisition and growth objectives.
โขDrive AI adoption across campaign analysis, creative iteration, reporting, planning, and team workflows.
โขCollaborate with business leadership on brand positioning, consumer insights, audience behaviour, and evolving growth opportunities.
โขEstablish clear KPIs, reporting dashboards, testing processes, and performance reviews to continuously improve marketing effectiveness.
What Makes You a Great Fit
โข8โ10 years of experience in performance marketing, growth marketing, or user acquisition , with substantial hands-on execution experience.
โขProven experience scaling marketing budgets from tens of lakhs to crores, demonstrating meaningful growth rather than incremental optimisation alone.
โขStrong expertise in Meta Ads and Google Ads , including campaign structures, bidding strategies, creative optimisation, attribution, and budget management.
โขDemonstrated success in building structured creative-testing systems with measurable before-and-after results.
โขStrong analytical capabilities across CPI, ROAS, retention, cohort performance, acquisition costs, and user lifetime value.
โขExperience managing additional acquisition channels such as affiliates, Moloco, Unity Ads, or other gaming-focused advertising networks.
โขAI-first working habits, with practical use of AI tools for performance analysis, creative development, reporting, and workflow automation.
โขProven ability to lead teams, mentor marketers, manage competing priorities, and develop individual capabilities.
โขExperience with analytics tools such as Looker Studio, Mixpanel , or comparable platforms is an advantage.
โขFamiliarity with ASO, content marketing, social media, and community-led growth.
โขExperience in gaming, esports, mobile apps, or other fandom-driven consumer categories is highly desirable.
โขStrong commercial judgement, communication skills, ownership, and the ability to connect marketing performance with business outcomes.