๐ง๐ต๐ถ๐ ๐ฟ๐ผ๐น๐ฒ ๐ถ๐ ๐ณ๐ผ๐ฟ ๐ผ๐ป๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐ช๐ฒ๐ฒ๐ธ๐ฑ๐ฎ๐'๐ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐
๐ฆ๐ฎ๐น๐ฎ๐ฟ๐ ๐ฟ๐ฎ๐ป๐ด๐ฒ: ๐ฅ๐ ๐ญ๐ฑ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ - ๐ฅ๐ ๐ฐ๐ฑ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ (๐ถ๐ฒ ๐๐ก๐ฅ ๐ญ๐ฑ-๐ฐ๐ฑ ๐๐ฃ๐)
Experience: 10+ yrs
Location: Chennai, Tamil Nadu, India
As a Head of Growth Marketing, you will spearhead the end-to-end growth strategy for our B2B portfolio, driving lead acquisition, pipeline creation, and brand elevation across digital and offline channels. You will blend analytical rigor with creative execution, orchestrating demand generation programs that convert prospects into loyal customers while ensuring a sustainable revenue trajectory. Your role will involve partnering closely with product, sales, and content teams to craft cohesive messaging, SEO-optimized assets, and engaging webinar series that showcase industry leadership. You will also leverage case studies as proof points, translating complex solutions into relatable success stories that resonate with key decision-makers in the enterprise space.
Requirements
๐๐ฒ๐ ๐ฅ๐ฒ๐๐ฝ๐ผ๐ป๐๐ถ๐ฏ๐ถ๐น๐ถ๐๐ถ๐ฒ๐
โขDesign and execute multi-channel demand generation campaigns that deliver measurable increases in qualified leads and pipeline velocity.
โขOwn the SEO strategy, ensuring organic search visibility and authority for core product verticals and industry topics.
โขDevelop and scale webinar programs, from concept to post-event follow-up, that drive engagement and conversion across target accounts.
โขBuild and manage a content ecosystem that includes case studies, white papers, and thought leadership pieces aligned with buyer personas.
โขLead the marketing analytics framework, establishing KPIs, dashboards, and attribution models that inform strategy and ROI assessment.
โขMentor and grow a high-performing growth marketing team, fostering a culture of experimentation, data-driven decision making, and continuous learning.
โขCollaborate with product and sales to refine messaging, positioning, and value propositions that differentiate us in competitive markets.
โขStay abreast of emerging B2B marketing trends, tools, and platforms, integrating innovative solutions to maintain a competitive edge.
โขDrive cross-functional alignment with PR, events, and partnership teams to amplify reach and reinforce brand consistency.
โขOversee budget planning and resource allocation, ensuring optimal spend across channels and clear justification for marketing investments.
๐ช๐ต๐ฎ๐ ๐ ๐ฎ๐ธ๐ฒ๐ ๐ฌ๐ผ๐ ๐ฎ ๐๐ฟ๐ฒ๐ฎ๐ ๐๐ถ๐
โข10+ years of proven experience in B2B demand and lead generation at scale.
โขDemonstrated success building SEO strategies that generate top-of-funnel traffic and conversions.
โขStrong track record of producing compelling case studies that convert prospects into buyers.
โขExpertise in planning, executing, and measuring high-impact webinar series for enterprise audiences.
โขAdvanced analytical skills with proficiency in marketing analytics platforms and data-driven optimization.
โขExperience managing cross-functional teams and building collaborative, high-performance cultures.
โขAbility to translate complex product offerings into clear, customer-focused messaging.
โขComfortable operating in fast-paced, growth-oriented environments with dynamic priorities.
โขStrategic thinker with a deep understanding of the B2B buying journey and account-based marketing tactics.
โขPassion for staying ahead of industry trends and leveraging new technologies to drive measurable results.