ABOUT FORMAL
Formal is building a network security platform for the AI era. As agents gain access to sensitive data and production systems, organizations need control over the actions they take and the data they receive. We enforce those controls directly in the network path, with a shared policy layer for humans and agents across databases, infrastructure, APIs, and AI tools.
We are trusted by leading companies such as Cursor https://cursor.com, Decagon https://decagon.ai, Notion https://notion.com, and more to solve problems across data security and compliance, data quality management, and infrastructure access.
Formal is backed by top-tier VCs including Thrive Capital and Y Combinator, with angel investors that include executives and founders from Datadog, ClickHouse, Plaid, and Vanta.
ABOUT THE ROLE
Own Formal’s field marketing strategy and execution, building programs that create qualified pipeline and help sales move opportunities forward.
You’ll decide where we show up, who we bring together, and how we turn those interactions into lasting customer relationships. That includes executive dinners, security community events, conferences, workshops, and partner campaigns.
Working closely with sales, product marketing, and leadership, you’ll own the full program: quarterly planning, target accounts, budgets, promotion, execution, follow-up, and measurement. We’re looking for someone who brings original ideas, runs the details themselves, and can show how their work contributes to revenue.
WHAT YOU’LL DO
•Build quarterly field marketing plans around sales priorities, target accounts, and pipeline goals. Recommend which markets, events, and programs deserve investment.
•Create and execute executive dinners, roundtables, workshops, community gatherings, and conference activations that give security leaders and technical practitioners a compelling reason to attend.
•Own event execution end to end, including budgets, vendor negotiations, venues, speakers, registration, shipping, on-site logistics, and the attendee experience.
•Partner with sales on account-based campaigns that open new opportunities, engage buying committees, and advance existing deals.
•Run pre- and post-event campaigns: targeted invitations, pre-booked meetings, sales briefings, lead capture, and coordinated follow-up with clear owners and next steps.
•Build joint programs with customers, technology partners, and security communities to expand our reach and strengthen relationships.
•Own the field marketing budget and report on target-account engagement, qualified meetings, sourced and influenced pipeline, deal progression, and program ROI. Use those results to improve the next program.
WHAT YOU NEED
•5+ years of experience in field or event marketing, including experience at a B2B cybersecurity company.
•A track record of independently owning programs and budgets that generated qualified pipeline and supported enterprise sales.
•Experience reaching CISOs, security leaders, and technical practitioners, with an understanding of how enterprise security products are evaluated and purchased.
•Experience partnering with sales on target-account selection, personalized outreach, meeting preparation, and opportunity follow-up.
•Strong execution skills across event logistics, vendor negotiations, budget management, and competing deadlines.
•Creative judgment and resourcefulness: you can develop distinctive programs, make thoughtful spending decisions, and explain what worked and why.
•Experience using CRM and marketing tools to track campaigns, report on pipeline, and measure results.
NICE-TO-HAVES
•Experience building a field marketing program at an early-stage company.
•Relationships with security communities, event organizers, and technology partners.
•Experience running executive programs, partner campaigns, or events across multiple regions.
•Familiarity with infrastructure, developer tools, or AI security.
COMPENSATION
•This role offers cash compensation and a stock options grant.
•Offers depend on candidate experience, qualifications, skills, business requirements, and geographical location.
BENEFITS (FOR U.S.-BASED FULL-TIME EMPLOYEES)
•100% medical, dental, and vision insurance coverage for you, with partial coverage for dependents.
•Flexible PTO.