Field & Event Marketing Manager

Responsibilities

Strategy & Program Execution

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Own the annual field and event marketing calendar, selecting key industry conferences, trade shows, regional roadshows, and hosted micro-events (ie. HQ/Test Farm customer and dealer visits) that align with company growth targets.

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Manage end-to-end logistics for all events, including contract negotiations, booth selection, booth buildouts, shipping/freight, audio/visual setup, and staffing schedules.

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Design and execute high-converting digital events, including webinars, virtual roundtables, and online product showcases.

Sales Enablement & Pipeline Generation

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Partner closely with Sales, Account Executives, and SDRs to drive pre-event appointment setting and maximize on-site booth meetings.

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Create field-ready marketing kits, including product one-pagers, case studies, slide decks, and promotional give-aways/swag.

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Build integrated pre- and post-event lead nurturing campaigns in collaboration with the Demand Generation team (landing pages, promotional emails, social posts).

Lead Operations, Data & Analytics

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Manage the lead capture process at events (via badge scanners or apps), ensuring clean data integration into our CRM (Hubspot).

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Track, analyze, and report on event performance, focusing on key metrics like Cost Per Lead (CPL), pipeline influenced, SQL generation, and overall event ROI.

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Conduct post-event debriefs with key sales and marketing stakeholders to evaluate event viability and recommend future investments.

Budget & Vendor Management

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Own and manage the field and event marketing budget, maintaining accurate forecasting and reconciling costs.

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Build and manage relationships with external vendors, contractors, exhibit houses, and venue managers to negotiate favorable terms and optimize costs.

Key Performance Indicators (KPIs)

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Conversion Rate: Percentage of event-captured leads converted into open sales opportunities.

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Cost Efficiency: Customer Acquisition Cost (CAC) and Cost Per Lead (CPL) per event type.

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Pre-Show Engagement: Number of confirmed pre-booked meetings set for account reps at major conferences.

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Budget Accuracy: Variance between actual spend and forecasted event budgets.

Requirements

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Experience: 3–5+ years of experience in event marketing, field marketing, or demand generation, specifically within a B2B SaaS or technology environment.

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Technical Proficiency: Hands-on experience with CRM systems (Salesforce, HubSpot), marketing automation (Marketo, HubSpot, Pardot), and event tech (Cvent, Splash, Zoom Events, badge scanning apps).

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Project Management: Outstanding organizational and multi-tasking skills with the ability to manage multiple tight deadlines and complex logistics seamlessly.

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Sales Alignment: Demonstrated success working cross-functionally with B2B direct sales and business development teams.

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Data Literacy: Analytical mindset comfortable measuring, calculating, and presenting event ROI to executive leadership.

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Travel: Ability and willingness to travel up to 30%–40% to execute events on-site.

Perks

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Competitive salary and benefits package (medical/dental/vision)

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Early-Stage Equity

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401K Plan With Up To A 4% Match

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Unlimited PTO

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Paid parental leave