WHO WE ARE
X-LAB is the in-house performance bicycle line by XDS, which has quietly become the world’s largest and most vertically integrated bicycle manufacturer and the largest maker of carbon fiber frames, supplying many of the top brands in cycling and mobility.
Today, XDS is quiet no more.
XDS launched X-LAB in April 2026 as the global consumer brand to take the industry by storm. Three decades of experience building exceptional bicycles have culminated into a unique line of road, gravel, electric, city, hybrid, and soon mountain bikes that riders and shops can’t stop talking about.
X-LAB is the new inflection point for the category.
We launched in April 2026 with a full lineup across road, gravel, city, fitness, e-bike, and soon mountain categories, with validation from the highest and most demanding levels of the sport through the XDS Astana Team and a rapidly growing network of dealers.
Our ambition is not simply to sell more bikes. It is to make great bikes more integrated, more accessible, and better supported through the independent shops and communities that grow cycling and bring in new riders.
That is what makes this moment exciting.
Joining X-LAB means shaping a company with unmatched production scale, real engineering R&D depth, and the confidence to earn trust… one rider, one dealer, one product, and one market at a time.
Are you ready to ride ahead of the pack?
Learn more at https://xds.co/https://xlabbikes.com
See an insider’s look of our factory: Youtube Video https://www.youtube.com/watch?v=06SheO5XFsY
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XDS is seeking an Events Manager to own the planning, execution and operations of X-LAB events across Europe. You turn an approved event calendar into events that run on time, on budget and to standard: trade shows, dealer events, consumer festivals, demos and pop-ups.
This is an operations role. You own the logistics, vendors, budgets, assets and timelines behind every European event, and the marketing operations that keep them moving. Brand strategy and creative direction come from the global marketing team in Los Angeles; you make them happen on the ground in Europe.
You are organized, calm under pressure and obsessive about details. You are comfortable working across time zones with teams in Shenzhen andLos Angeles, and with organizers, dealers and suppliers in several European countries.
WHAT YOU’LL DO
Event Planning & Execution
•Own end-to-end execution of all European events, including trade shows, dealer events, consumer festivals, gran fondos, demos, and pop-ups
•Build and manage each event’s timeline, run of show, staffing plan, and on-site schedule
•Lead onsite load-in, booth and pop-up setup, guest flow, teardown, and load-out
•Secure event slots, permits, insurance, and organizer requirements prior to deadlines
Logistics & Vendors
•Source, contract, and manage local vendors (venues, AV, rigging, F&B, fabrication, freight, staffing, hotels)
•Coordinate shipping, customs, and storage of bikes, demo fleet, and event materials across Europe
•Book team travel and accommodations for each event
Budgets & Reporting
•Build and manage per-event budgets, track spend against plan, and reconcile invoices
•Deliver a post-event recap within 7 days, including attendance, leads, demo rides, dealer activity, and spend
•Keep the European event calendar and tracker up to date for the global marketing team
Marketing Bike Inventory & Event Assets
•Own the European marketing bike inventory (demo and event bikes: sizes, builds, condition, servicing, location)
•Track all bikes going out and coming back for events and loans, and update the inventory log
•Own the European event kit: booth and pop-up structures, signage, displays, and giveaways
•Keep materials inventoried, maintained, and event-ready; flag replacements and new builds proactively
•Coordinate with the US Events Manager and EU design team to ensure booths, signage, and event assets are brand-consistent across markets
Marketing Operations
•Run event registration, RSVPs, and lead capture; deliver leads to sales and dealers post-event
•Coordinate with sales, dealers, and the dealers and the global marketing team so every event has clear goals and follow-up
•Maintain event SOPs, vendor lists and playbooks so events can repeat and scale
YOU’RE A GREAT FIT WITH:
•4–7+ years in event management, event operations, or trade show production
•A track record running multi-country events or trade shows in Europe, from planning through teardown
•Strong budget management and vendor negotiation skills
•Fluent English plus at least one other European language (Spanish, French, Italian, German, or Dutch)
•Right to work in the Netherlands
•Comfortable traveling 40–60% and working some evenings and weekends around event dates
•Comfortable lifting, setting up, breaking down, and hustling when needed
YOU’RE A SPECTACULAR FIT WITH:
•Experience in cycling, outdoor, mobility, automotive, or premium consumer brands
•Experience with European cycling events (gran fondos, festivals, Spring Classics, or Grand Tour start villages)
•Knowledge of EU freight, customs, and temporary-import rules for event materials
•Familiarity with CRM, event registration, and lead capture tools
•A network of European event suppliers and organizers
SUCCESS METRICS
•Every European event runs on time and within its approved budget
•Recaps land within 7 days, with leads handed to sales and dealers
•The event kit is always inventoried, maintained, and ready to ship
•Vendors and organizers want to work with us again
•Each event runs smoother than the last, with SOPs that let the calendar scale
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OUR COMPENSATION AND BENEFITS
•Competitive base salary
•Demo bike fleet and comprehensive travel allowances