Director of Product Planning

6625 Excellence Way, Plano, TX, USA
Full-time
Posted Nov 13, 2026

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Skills

Communication
Product Management
Project Management
Public Speaking

Job description

Position Summary

This role is not eligible for immigration sponsorship

Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.

To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Role and Responsibilities

This role will report to the Sr. Director, Product Management, Mobile Enhancements (ME) and will lead Product Planning for ME products, including Watches (WW), Earbuds and Audio (TWS), and Ring. The person in this role would ensure that the portfolio of new products is positioned and targeted appropriately and are differentiated well so as for Samsung to gain market share. This person will also interact with Carriers and National Retail team executives to ensure that these ME products are available within their channels and are merchandised in a way that maximizes their potential. This person would also lead the delegation process for new product ranging and would work with the Carrier accounts technical teams to ensure that the products are ranged within their channels.

This person would also be the POC for marketing and retail teams for all product related questions and would liaise with legal department on their behalf. This person would also routinely interact with senior SEA executives and Carrier/NR executives and would act as the primary POC for ME product planning and positioning related discussions.

A successful individual will strive to become an expert in the market, our products, our competitors, our consumer, and our customers (carriers & retailers). He / She functions as an overall technology expert and will support the technology roadmap. The scope of this role applies to WW, TWS, and Ring family of products. SEA is expected to launch multiple new products in these categories in 2027, and this person would lead the product planning, customer and consumer positioning, messaging and differentiation, and product ranging related activities.

Role & Responsibilities:

•Lead the technical roadmap discussion with HQ for new products across WW, TWS, and Ring categories

•Work with CMI and HQ counter parts to develop the product differentiation and consumer and customer targeting strategy

•Work with legal to finalize all products claims and marketing/retail merchandizing related content

•Lead the delegation process and ensure that these new products are ranged

•Work with retail to develop the channel strategy for these products

•Understand the unique technology requirements of all Carrier & Channel partners

•Provide risk assessment when product proposals do not match requirements

•Create unique Unlocked device positioning to inject “Why Unlocked” consumer messaging

•Manage connected products testing with carriers with goal to secure simultaneous launch with rest of channel

•Organize customer setup detail and channel launch timing alignment

•Become the single POC for these new products and lead discussions with SEA executive leadership

Skills and Qualifications

Minimum Qualifications:

•Bachelor’s Degree and 12 years of experience;

•Strategic mindset with strong bias for action coupled with excellent analytical skills

•Background in Mobile Products or Carriers in the areas of ME with an emphasis on Product Management or Technical Marketing

•Ability to synthesize business and marketing goals into clear briefs and plans

•Strong written, visual, and verbal presentation skills

•Ability to influence strategic decisions and product decisions

•Strong ability to collaborate across SEA from an analytical and creative perspective, focus on performance-based marketing outcomes

•Strong Project Management skills are required to ensure on-time delivery of key working deliverables, management of cross-functional teams towards proposal & launch dates, tracking of launch information – specs, pricing, etc.

•Experience with US carrier testing requirements, technology trend analysis, consumer insights and consumer preference analysis, data and pricing analysis

•An iterative thinker who can challenges the status quo

•Consummate collaborator committed to communication excellence

Preferred Qualifications:

· MBA strongly preferred and 10 years of relevant experience

Life Samsung - https://www.samsung.com/us/careers/life-at-samsung/

Benefits Samsung - https://www.samsung.com/us/careers/benefits/

Regular full-time employees (salaried or hourly) have access to benefits including Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 12 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification

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At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

•Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.