Digital Marketing Business Support Manager

San Jose, Costa Rica
Full-time
Posted Nov 13, 2026

Skills

CRM
Operations

Job description

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

The Digital Marketing Business Support Manager provides deep digital marketing operations expertise, leading cross-functional project teams to solve high-complexity challenges for Roche. This role is responsible for delivering a broad range of activities that enable the effective operation of digital marketing and marketing technology capabilities, including campaign and content execution, web authoring, data and platform administration, user support, onboarding coordination, and issue resolution.

Operating with significant independence, this role serves as a functional expert in best practices and quality execution, using strong analytical judgment to influence stakeholders, resolve operational bottlenecks, and drive continuous improvement.

The specific mix of responsibilities may vary depending on business priorities, supported platforms, and team structure across digital marketing, CRM, web, content, and marketing technology operations.

The Opportunity

•Lead functional teams and project sub-streams to resolve critical system anomalies while effectively managing risk, resources, and operational complexity.

•Develop new approaches to complex problems, influencing stakeholders to adopt new strategies and ways of working.

•Articulate complex technical and operational concepts with clarity, negotiating across cross-functional teams to build consensus on strategic priorities and process improvements.

•Serve as a central resource for best practices and quality, ensuring alignment with functional policies and global standards.

•Proven ability to lead operational, production, and support activities across digital marketing and marketing technology platforms with a high degree of accuracy and independence, including campaign and content execution, web authoring, CRM administration, and optimizing technology investments.

•Oversee and optimize global intake channels, workflows, and operational support frameworks to ensure SLA (Service Level Agreement) compliance and operational efficiency.

Who you are:

•Bachelor’s degree in Marketing, Business, Communications, Information Systems, or a related field, or equivalent practical experience.

•5 years of experience in digital marketing operations, business support, marketing technology, platform administration, or a similar execution-focused environment.

•Experience supporting activities such as email production, web content publishing, database maintenance, access administration, onboarding support, or user issue resolution.

•Strong understanding of digital marketing, CRM, CMS, marketing automation, or service/ticketing platforms.

•We are looking for upbeat, dynamic individuals who are highly involved and passionate about digital project/tool management and willing to learn more about the digital world.

•As a Business Support Manager, you are a person who has experience in developing effective strategies and has the ability to manage key global stakeholders. You are a proactive, innovative problem-solver with a focus on sustainable and scalable solutions. You love to stay abreast of the digital technology trends in an endlessly changing digital operations landscape.

RelocatIon benefits are not available for this job postin g

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.