Digital Adoption Representative - Latin America & Growth Regions (Bilingual)

2 Locations
Full-time
$112,710.00 - $169,060.00
Posted Nov 13, 2026

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Skills

CRM
Microsoft Excel
Microsoft Office
Salesforce
Spanish

Job description

Career Area:

Product Support

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Role Summary

Join Caterpillar's Rental & Used organization as a Digital Adoption Representative where you will support our Latin America and Growth Regions !

Here you'll be at the forefront of innovation—empowering our dealer network with cutting-edge technology, enhancing customer satisfaction, and fueling business growth. In this dynamic role, you'll be the strategic force behind key digital initiatives, helping our partners thrive in a rapidly evolving marketplace. If you're a forward-thinker who thrives on collaboration, problem-solving, and making a measurable impact, this is your opportunity to lead change and make a difference. Let’s build something extraordinary together.

What You Will Do (Job Duties):

•Govern dealer execution of several strategically important Digital initiatives to support business growth while working with various stakeholders to drive adoption of new technology.

•Actively support dealers by being a trusted advisor on Digital projects prioritization, ensuring resources are allocated to execute accordingly.

•Lead processes improvement on areas such as data management, platform deployment and technology adoption to deliver the best customer experience.

•Support the development and manages implementation of internal/external adoption and communication strategies for new products, technology platforms, and applications.

•Collaborate with dealers on digital assessments providing recommendations and action plans to improve digital capabilities, processes, and online customer experiences.

What You Will Have:

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

•Communicates the importance of customer needs/expectations and commits to resolving them.

•Meets regularly with customers to understand their wants, needs and expectations.

Consulting: Knowledge of techniques, roles, and responsibilities in providing technical or business guidance to clients, both internal and external; ability to apply consulting knowledge appropriately.

•Explains the requirements, deliverables, costs, and criticalities of the assignment.

•Documents client's objectives and project scope.

Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.

•Identifies, obtains, and organizes relevant data and ideas.

•Recognizes, clarifies, and prioritizes concerns.

Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

•Communicates well downward, upward, and outward.

•Employs appropriate methods of persuasion when soliciting agreement.

Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.

•Provides prompt and effective responses to client requests and interactions.

•Works with clients to address critical issues and resolve major problems

Top Candidates Will Have:

•Proficiency speaking and writing Spanish

•Experience working with Caterpillar applications such as VisionLink, Cat Central, Parts.Cat.Com (PCC), CatRentals.com

•Knowledge in MS Suite including Excel and PowerPoint

•Knowledge of CRM tools such as Salesforce and ERP platforms

•Ability to influence internal business partners, dealers and customers on the various digital tools to drive adoption and utilization.

Additional Details:

•Location: Dallas, TX. Peoria, IL.

•Travel: Up to 30%, domestic and international

•Relocation assistance IS available

•Visa Sponsorship is NOT offered

•Working onsite is required when not traveling

Summary Pay Range:

$112,710.00 - $169,060.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

•Medical, dental, and vision benefits*

•Paid time off plan (Vacation, Holidays, Volunteer, etc.)*

•401(k) savings plans*

•Health Savings Account (HSA)*

•Flexible Spending Accounts (FSAs)*

•Health Lifestyle Programs*

•Employee Assistance Program*

•Voluntary Benefits and Employee Discounts*

•Career Development*

•Incentive bonus*

•Disability benefits

•Life Insurance

•Parental leave

•Adoption benefits

•Tuition Reimbursement

•These benefits also apply to part-time employees

This position requires working onsite five days a week.

Relocation is available for this position.

Visa Sponsorship is not available for this position.

Posting Dates:

November 13, 2026 - November 30, 2026

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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