This role is for one of Weekday’s clients
Salary range: Rs 8000000 - Rs 12000000 (ie INR 80 - 120 LPA)
Min Experience: 18+ years
Location: Mumbai
JobType: full-time
Industry: Restaurant, QSR, Food & Beverage, Hospitality, FMCG, or Consumer-facing Businesses
Role Overview
We are seeking an accomplished Chief Marketing Officer (CMO) to lead the overall marketing strategy and drive brand growth for a leading restaurant and hospitality business. The ideal candidate will bring extensive marketing leadership experience, a strong understanding of consumer behaviour, and a proven ability to build brands, accelerate revenue growth, and strengthen market positioning.
The CMO will oversee integrated marketing initiatives across brand strategy, digital and performance marketing, social media, influencer engagement, and customer relationship management (CRM). This role will play a critical part in increasing restaurant footfall, driving customer acquisition and retention, supporting business expansion, and maximising marketing returns.
Requirements
Key Responsibilities
•Brand Strategy and Positioning: Develop and execute the overall brand strategy, strengthen brand identity, and establish a distinctive market position.
•Integrated Marketing: Lead end-to-end marketing initiatives across traditional and digital channels to improve brand awareness, customer engagement, and business performance.
•Digital and Performance Marketing: Drive digital marketing, paid campaigns, performance marketing, and customer acquisition strategies with a focus on measurable outcomes.
•Social Media and Influencer Engagement: Oversee social media strategy, content initiatives, influencer partnerships, and consumer engagement campaigns.
•Revenue and Business Growth: Develop marketing strategies that accelerate revenue growth, increase restaurant footfall, improve customer acquisition, and strengthen customer retention.
•New Outlet Launches and Expansion: Lead marketing plans for new restaurant launches, market entry, and business expansion initiatives.
•Customer Relationship Management: Drive CRM strategies, loyalty initiatives, and customer engagement programmes to improve repeat visits and lifetime value.
•Budget and ROI Management: Manage marketing budgets, agency relationships, campaign investments, and marketing performance to ensure effective utilisation of resources and strong ROI.
•Team Leadership: Build, mentor, and lead a high-performing marketing team while fostering a culture of accountability, creativity, and performance.
Required Qualifications and Experience
•18–25 years of overall professional experience, with substantial experience in senior marketing leadership roles.
•Proven experience in the restaurant, Quick Service Restaurant (QSR), Food & Beverage (F&B), hospitality, FMCG, or other consumer-facing sectors.
•Strong expertise in brand building, brand positioning, and integrated marketing strategy.
•Demonstrated experience in digital marketing, customer acquisition, and business growth initiatives.
•A track record of developing marketing strategies that drive revenue, customer engagement, and retention.
•Strong commercial acumen and the ability to connect marketing initiatives with measurable business outcomes.
•Excellent strategic thinking, stakeholder management, team-building, and leadership capabilities.
Must-Have Skills
•Marketing Leadership
•Brand Building
•Digital Marketing
Good-to-Have Skills
•Performance Marketing
•Social Media Marketing
•Influencer Engagement