๐ง๐ต๐ถ๐ ๐ฟ๐ผ๐น๐ฒ ๐ถ๐ ๐ณ๐ผ๐ฟ ๐ผ๐ป๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐ช๐ฒ๐ฒ๐ธ๐ฑ๐ฎ๐'๐ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐
๐ฆ๐ฎ๐น๐ฎ๐ฟ๐ ๐ฟ๐ฎ๐ป๐ด๐ฒ: ๐ฅ๐ ๐ฒ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ - ๐ฅ๐ ๐ญ๐ฑ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ (๐ถ๐ฒ ๐๐ก๐ฅ ๐ฒ-๐ญ๐ฑ ๐๐ฃ๐)
Experience: 5+ yrs
Location: Mumbai
As a BTL Marketing Manager, you will spearhead immersive brand experiences that resonate with our B2C audience, driving awareness and engagement for our suite of financial products and advisory services. Leveraging your deep understanding of BTL activations, you will conceptualize, execute, and optimize campaigns across multiple touchpoints, ensuring alignment with overarching marketing objectives and ROI targets. Your role will involve collaborating with cross-functional teams, managing vendor relationships, and maintaining brand consistency while delivering memorable, measurable campaigns that convert prospects into loyal customers. You will also monitor market trends, analyze performance metrics, and refine strategies to stay ahead in a competitive landscape.
Requirements
๐๐ฒ๐ ๐ฅ๐ฒ๐๐ฝ๐ผ๐ป๐๐ถ๐ฏ๐ถ๐น๐ถ๐๐ถ๐ฒ๐
โขDesign and execute end-to-end BTL activation strategies that align with business objectives
โขCoordinate with creative, digital, and sales teams to ensure seamless campaign integration
โขManage budgets, timelines, and vendor contracts for all activation projects
โขConduct post-campaign analysis to assess impact and derive actionable insights
โขDevelop and maintain strong relationships with third-party vendors and event partners
โขOversee on-ground execution teams during events, ensuring quality and brand compliance
โขTrack and report KPIs, ROI, and customer engagement metrics to senior stakeholders
โขStay up-to-date with market trends and competitor activities to inform strategy
โขCollaborate with product teams to align campaign messaging with product offerings
โขMentor and guide junior marketing staff on BTL best practices and execution
๐ช๐ต๐ฎ๐ ๐ ๐ฎ๐ธ๐ฒ๐ ๐ฌ๐ผ๐ ๐ฎ ๐๐ฟ๐ฒ๐ฎ๐ ๐๐ถ๐
โขOver 5 years of experience in BTL marketing within the financial services sector
โขProven track record of delivering high-impact activations that drive B2C engagement
โขStrong project management skills with the ability to juggle multiple initiatives simultaneously
โขExcellent communication and stakeholder management capabilities
โขProficiency in data analysis tools and the ability to translate insights into actionable plans
โขCreative mindset with a keen eye for design, experiential design, and trend forecasting
โขAbility to thrive in a fast-paced, dynamic environment with tight deadlines
โขDemonstrated leadership experience, mentoring a cross-functional team
โขProven ability to negotiate and manage vendor contracts within budget
โขPassion for continuous learning and staying ahead of industry innovations