Associate Director – Oncology Patient Access Strategy and Marketing

Madison - Giralda - NJ - US; Princeton - NJ - US
Full-time
$162,660 - $197,101
Posted Nov 12, 2026

Skills

Compliance
Leadership
Operations
Sales

Job description

At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.

Overview:

The Associate Director, Oncology Patient Access Strategy and Marketing will play a critical role in shaping and executing the strategy for Patient Access Support Services (PASS) across the BMS portfolio, with a primary focus on oncology patient support programs. This role will translate patient, provider, field, and market insights into clear positioning, integrated communications, and high-impact resources that increase awareness, understanding, and effective use of available support services. The ideal candidate combines strategic problem-solving, cross-functional leadership, marketing acumen, and operational excellence to help patients navigate access to medications and treatment.

As a key contributor, the Associate Director will lead the end-to-end development, launch, and optimization of patient support program materials and communications for healthcare providers, office staff, field teams, hubs, and vendor partners. Responsibilities include defining content strategy and messaging, managing agency and vendor partners, developing reimbursement and educational resources, guiding materials through medical, legal, regulatory, and compliance review, and ensuring consistent execution across channels and customer touchpoints. The role will also lead complex program launches and ongoing program operations, resolve escalated patient, provider, and field issues, and use performance insights and stakeholder feedback to continuously enhance programs and materials as customer needs evolve.

Responsibilities:

•Patient Support Marketing and Materials Development: Lead the content strategy, development, review, launch, and optimization of compliant PASS materials, communications, training resources, and tools for healthcare providers, office staff, field teams, hubs, vendors, and internal stakeholders.

•Program Strategy, Launch, and Operations: Lead or support patient support programs for assigned brands and indications, including business rules, processes, launch execution plans, day-to-day operations, and alignment with brand and organizational objectives.

•Access and Reimbursement Expertise: Serve as a subject matter expert on coding, coverage, payment, payer policy, affordability, and reimbursement across commercial and government payer channels; translate market and policy changes into program updates, communications, and training.

•Customer and Patient Experience: Incorporate patient, provider, field, and stakeholder insights into program design; partner with Access Reimbursement Managers (ARMs), PASS leadership, hubs, and matrix teams to address escalated cases, close access gaps, and improve the path to therapy.

•Insights, Analytics, and Optimization: Use benchmarking, research, surveys, dashboards, and performance data to identify trends, validate decisions, improve business rules and hub processes, monitor key performance indicators (KPIs), and recommend timely program enhancements.

•Agency, Vendor, and Compliance Management: Direct agencies and vendors, support contracting and performance management, conduct vendor reviews and site visits as needed, and ensure materials and operations align with legal, regulatory, compliance, contractual, data-governance, and operational standards.

•Budget and Business Management: Support annual budget development, forecasting, workforce planning, gross-to-net management, invoice reconciliation, and spending oversight; promptly identify and communicate financial variances.

•Cross-Functional Leadership: Build effective partnerships across PASS, Access Strategy, Brand, healthcare provider (HCP) and Patient Marketing, Sales, Trade, Digital, Market Research, Insights and Analytics, Learning and Development, Legal, and other matrix teams while managing multiple priorities and modeling BMS values.

Core Capabilities:

•Marketing and materials development: Demonstrates expertise translating complex access and reimbursement information into clear, audience-appropriate messaging, materials, training, and communications and leading content through end-to-end development and the medical, legal, and regulatory (MLR) review process.

•Strategic and industry acumen: Understands the patient journey, access stakeholders, payer influences, affordability, benefit design, and evolving reimbursement models; anticipates trends and translates them into actionable strategies.

•Analytical decision-making : Validates data, identifies meaningful trends, and uses insights to improve program performance and customer experience.

•Matrix leadership: Influences without direct authority, shares knowledge, builds strong stakeholder relationships, and improves team effectiveness and ways of working.

•Operational excellence: Applies strong planning, organizational, financial, and project-management skills with attention to detail, sound judgment, and accountability.

•Compliance and integrity: Maintains current knowledge of applicable policies, rules of engagement, program business rules, compliance requirements, and relevant disease-state and product information and consistently demonstrates BMS values.

Qualifications:

•Bachelor’s degree or equivalent required

•Minimum 5 years in pharmaceuticals and/or related healthcare experience; Market Access, Reimbursement Strategy, and/or patient support hub experience required; prior management experience preferred

•Experience with reimbursement and claims processes required, including billing and coding, managed care coverage processes and practices, specialty pharmaceutical distribution and dispensing, buy-and-bill models, patient support and/or hub services.

•Experience developing patient support, access, reimbursement, or healthcare marketing materials and leading content through the medical, legal, and regulatory (MLR) review process preferred.

•Demonstrated experience leading complex cross-functional projects, programs, agencies, and vendor partners required.

#LI-Hybrid

We hire for skills and capabilities, not just credentials – if this role excites you, but doesn’t perfectly match your resume, we encourage you to apply anyway.

Compensation Overview:

Madison - Giralda - NJ - US: $162,660 - $197,101 Princeton - NJ - US: $162,660 - $197,101

The starting pay range(s) listed above is for full-time employees (FTE). You may also be eligible for additional discretionary incentive cash and stock opportunities. We determine starting pay thoughtfully – carefully considering the nature of the role, required skills, work location, schedule and the knowledge and experience you bring. Final compensation is guided by pay equity principles and applicable employment laws. Compensation programs are reviewed on an ongoing basis and may be adjusted over time to reflect evolving market factors, and individual, team or Company performance.

Benefits:

Subject to the terms and conditions of the applicable plans then in effect, you may be eligible to participate in our comprehensive benefit plans – including wellbeing support, retirement and financial protection benefits, and insurance offerings (medical, dental, vision, life and disability).

U.S.-based exempt employees are eligible for Flexible Time Off (FTO), which provides paid time off without a set accrual limit, subject to manager approval, along with 11 paid company holidays each year.

Non-exempt employees, RayzeBio employees, and employees located in Puerto Rico receive 160 hours of paid vacation annually for new hires (subject to manager approval), 11 paid company holidays, and 3 optional holidays.

Depending on eligibility, employees may also have access to additional time-off benefits, including paid sick leave, up to two paid volunteer days per year, summer hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs. Eligible employees also enjoy an annual Global Shutdown between Christmas Day and New Year's Day.

U.S.-based job seekers can explore full benefit offerings at https://careers.bms.com/benefits

How We Work

Where you work matters – because collaboration, innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential, site-by-design, field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at https://careers.bms.com/ways-of-working.

Supporting People with Disabilities

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport bms.com . Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

Candidate Rights

BMS will consider qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

For roles based in Los Angeles County only: If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/

For roles based in Washington State only: If you live in or expect to work from Washington State if hired for this position, please visit this page for important information about the Washington Fair Chance Act.

Data Protection

We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection .

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

If this posting is missing required information required by local law or incorrect, contact BMS at TAEnablement bms.com with the Job Title and Requisition number. Do not send application-related inquiries to this email. To check your application status, please login to your Candidate Home Account.

R1608428 : Associate Director – Oncology Patient Access Strategy and Marketing