Go to Market at Innovaccer
Our GTM team is passionate about healthcare and wants to leave a positive impact in the ecosystem. We are the tip of the spear that leads the organization externally. We care deeply about our customers and want to resolve their challenges with our solutions. If this excites you, let's chat about how you can help us tell our special story.
About the Role
We at Innovaccer are looking for a Head of Marketing, Revenue Cycle to own marketing for our provider-facing revenue cycle portfolio — Flow (Agentic RCM Platform for Healthcare), spanning prior authorization, referral management, coding and CDI, claim submission, denial management, underpayment recovery, payment posting, credentialing, and payer enrollment — end to end, the way a General Manager owns a business: strategy, story, pipeline, and reputation, not just a set of campaigns. Strategy, flight plan, execution, and messaging all sit with one person in this role — a combination that is rare at this level. ( US revenue cycle marketing experience is a MUST )
Most marketing leadership roles own execution against someone else's plan, or own messaging without the mandate to act on it. This role owns the whole revenue cycle arc, from go-to-market strategy through to how Innovaccer is positioned with provider CFOs, revenue cycle leaders, and operations buyers in the US.
You are not the person running campaigns day to day — you set the plan and the standard, and a team you build and lead executes to it.
Based in India, you will work closely with US-based Product, Sales, and executive leadership, with regular travel to the US for customer meetings, industry events, and leadership offsites.
A Day in the Life
•Set the revenue cycle go-to-market strategy for Flow across the US provider market: target segments (provider groups and practices as the initial motion, health systems as the next expansion), competitive positioning against Waystar, R1, Epic Penny/EMPA, Cohere, and the point-solution landscape, and priority use cases, informed by Product roadmap, Sales signal, and provider market research.
•Define the annual and quarterly flight plan for the revenue cycle portfolio and own the marketing budget behind it, deciding what the portfolio will and will not pursue.
•Ensure a continuous flow of provider-specific research grounds the strategy — CFO and revenue cycle leader interviews, win/loss analysis, payer-provider dynamics, denial and underpayment trends, policy and reimbursement shifts, competitive scans — and convert that research into decisions, not decks.
•Own the pipeline generation number for the revenue cycle portfolio directly. Identify the portfolio's Big Bets — the largest, most strategic provider deals, including anchor health systems and large provider groups — and build a dedicated plan around each: account-based engagement, executive touchpoints, and reference activation.
•Own revenue cycle messaging and positioning directly, backed by real RCM domain fluency (prior auth and utilization dynamics on the provider side, coding and CDI, denials and appeals, underpayment and payment variance, patient access and front-end revenue cycle, credentialing and payer enrollment, athenahealth and Epic operating environments) — you write and set the narrative yourself.
•Serve as the primary marketing partner to the Flow Product leader and Sales leadership — sit in Product's planning cadence, own Flow product launches end-to-end from a marketing standpoint, and equip Sales with what they need to win provider deals.
•Coordinate with Gravity's, Atlas's, and Galaxy's Heads of Marketing on revenue cycle–adjacent messaging — Flow's prior auth, coding, and denials work touches payers operationally even though it stays under this role, and the provider interoperability and data foundation story sits with Gravity.
•Represent the revenue cycle portfolio externally — HFMA, Becker's HIT and RCM, HIMSS, provider CFO forums, analyst briefings (KLAS, Gartner), media, and LinkedIn — building a reputation as a revenue cycle market voice, not only an internal operator.
•Lead the revenue cycle portfolio's swimlane owners and the associates running flight-plan execution. Delegate the operational engine with clear ownership, set goals aligned to the flight plan, and grow the team under you. p
What You Need
This role is open to candidates from one of two backgrounds. Both paths are equally valid; we are optimizing for the mind and the mandate, not the resume shape.
•Path A — Deep US revenue cycle marketing experience:
•10+ years of experience in category or product marketing, with direct experience marketing to US providers — health systems, provider groups, physician practices, and ambulatory networks — not payer-only or life sciences healthcare technology experience.
•Strong understanding of provider revenue cycle operations and economics: prior authorization and referral management, coding and clinical documentation integrity, claim submission and denial management, underpayment recovery, payment posting, credentialing and payer enrollment, and the policy and reimbursement trends shaping provider technology decisions.
•Direct experience writing and owning revenue cycle messaging and positioning yourself, with the RCM domain fluency to make an independent, defensible call on it — including the ability to position a combined AI-plus-services offering against both software-only incumbents and traditional outsourced RCM.
•Path B — Top-tier Indian MBA with post-MBA consulting experience:
•MBA from a top Indian business school (ISB, IIM Ahmedabad, IIM Bangalore, IIM Calcutta, or equivalent).
•8+ years of post-MBA experience at a top-tier management consulting firm (McKinsey, BCG, Bain, or equivalent), with meaningful exposure to healthcare, provider operations, or revenue cycle engagements — ideally including engagements for US health systems, provider groups, or healthcare technology clients.
•Demonstrated general management instinct: the ability to walk into an unfamiliar P&L, build a point of view on where the business should go, and get an organization to move behind it. This role is a GM mandate wearing a marketing title, and we expect the consulting path to translate into that.
•A willingness and ability to build RCM domain fluency fast — ramping to a level where you can write and defend provider-facing messaging yourself within the first six months.
•Common to both paths:
•proven track record of setting strategy and being accountable for the outcome it produces — pipeline and revenue for Path A, client business outcomes or P&L results for Path B — not just executing a plan set by someone else.
•Experience as a primary partner to senior Product, Sales, or client leadership — sitting in planning cadences and roadmap or strategy conversations, not being briefed after decisions are made.
•Demonstrated ability to build and lead a team, delegate operational execution, and be judged on outcomes rather than personal output.
•Excellent communication and interpersonal skills, with the ability to represent the revenue cycle portfolio externally to provider-market analysts, media, and industry audiences at venues like HFMA, Becker's, and HIMSS.
•Willingness to travel to the US regularly for customer meetings, industry events, and leadership offsites, and to operate across US time zones as the role requires.
•Self-motivated, results-oriented, and able to thrive in a fast-paced, dynamic environment.
Here's What We Offer
•Generous Leaves: Enjoy generous leave benefits of up to 40 days.
•Parental Leave : Leverage one of industry's best parental leave policies to spend time with your new addition.
•Sabbatical : Want to focus on skill development, pursue an academic career, or just take a break? We've got you covered.
•Health Insurance: We offer comprehensive health insurance to support you and your family, covering medical expenses related to illness, disease, or injury. Extending support to the family members who matter most.
•Care Program: Whether it’s a celebration or a time of need, we’ve got you covered with care vouchers to mark major life events. Through our Care Vouchers program, employees receive thoughtful gestures for significant personal milestones and moments of need.
•Financial Assistance : Life happens, and when it does, we’re here to help. Our financial assistance policy offers support through salary advances and personal loans for genuine personal needs, ensuring help is there when you need it most.
Innovaccer is an equal-opportunity employer. We celebrate diversity, and we are committed to fostering an inclusive and diverse workplace where all employees, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, or veteran status, feel valued and empowered.
Disclaimer :
Innovaccer does not charge fees or require payment from individuals or agencies for securing employment with us. We do not guarantee job spots or engage in any financial transactions related to employment. If you encounter any posts or requests asking for payment or personal information, we strongly advise you to report them immediately to our HR department at px@innovaccer.com. Additionally, please exercise caution and verify the authenticity of any requests before disclosing personal and confidential information, including bank account details.
About Innovaccer
Innovaccer activates the flow of healthcare data, empowering providers, payers, and government organizations to deliver intelligent and connected experiences that advance health outcomes. The Healthcare Intelligence Cloud equips every stakeholder in the patient journey to turn fragmented data into proactive, coordinated actions that elevate the quality of care and drive operational performance. Leading healthcare organizations like CommonSpirit Health, Atlantic Health, and Banner Health trust Innovaccer to integrate a system of intelligence into their existing infrastructure, extending the human touch in healthcare. For more information, visit www.innovaccer.com .
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